GREENLIGHT Summary

The  coordinator  of  the  GREENLIGHT  project  is  deeply  committed  to  achieving  the  defined  specific objectives with a high rate of success; and will guarantee the overall coordination of the programme of activities, ensuring its global consistency and schedule for the 12  months

GREENLIGHT Common Agricultural Policy CAP (PAC in Portuguese)

CAP has been and will endure as a key instrument of integration and consolidation of the EU economic and social model. The project “GREENLIGHT – CAP Supporting Portuguese Agriculture & Rural Development”, led by INOVA+ and supported by a Cooperating Network intends to enlighten about CAP and play a key role in the agricultural panorama in the EU and particularly in Portugal by informing, clarifying misperceptions and encouraging different target groups (public at general – specially young people -, school children and teachers, university students and farmers and other parties active in rural areas) to discover and/or rediscover farming and agriculture.

Holistic approach

In Portugal, agriculture contributes to 8.6% of the total employment, well above the EU average. Of those, only 2.5% of farmers are under 35 years old, translating into an ageing workforce. CAP & agriculture in Portugal can benefit from a process of information revitalization (particularly in the framework of the 2021-27 programme) and thus, we intend to focus activities on a wide range of stakeholders, using processes of capacity building and trusting the future of the CAP in their hands.

Built-on a holistic approach linked to building trust within the EU and among all citizens, including farmers and non-farmers, GREENLIGHT will suppress the current need for information and promotion of the CAP in Portugal through a country-wide, coherent, cost-efficient and cost-effective dissemination campaign, focusing on several regions of the country.

sow information, nurture trust, harvest cooperation

sow information, nurture trust, harvest cooperation

sow information, nurture trust, harvest cooperation

sow information, nurture trust, harvest cooperation

sow information, nurture trust, harvest cooperation

GREENLIGHT Objectives

GREENLIGHT methodological approach uses the metaphor of the farming cycle to represent the process that will lead to the full realisation of the project challenging objectives

Seeding

Management, coordination and monitoring.
  • Setting-up and using robust and effective project management strategies, structures, processes and tools to ensure the successful implementation of the project activities and achievement of the expected results
  • Establishing and nurturing effective communication, joint learning and collaborative work with cooperating bodies, subcontractors and key players
  • Promoting the project through a solid and consistent brand that help to make known the existence of a project, the aims and objectives
  • Ensuring the continuous improvement of the performance and timely/effective implementation of the project work plan.

Irrigation

Awareness campaign and digital community
  • Making as many stakeholders as possible aware of CAP, its relevance for agriculture and rural development and benefits at the economic, environmental and social level, equipping them with facts and relevant information disseminated through promotional, multimedia and audio-visual materials
  • Organising media, digital and social media campaigns that show the role of farming in society and promote understanding of the enormous contribution which the EU agri-food sector provides to the wider EU economy
  • Gathering different members of the ecosystem in a virtual online community that offers them opportunities to collaborate and accelerate innovation in the Agro-Food sector

Growing

Events’ PAC(K) to build trust through participatory activities
  • Reaching and informing the public at general about CAP at national/regional events, creating awareness for the crucial role CAP plays in supporting farmers and improving agricultural productivity, helping tackle climate change and the sustainable management of natural resources, maintaining rural areas and landscapes and keeping the rural economy alive
  • Engaging school children and teachers in discovery journeys that, through edutainment activities and immersion in nature, foster learning of different areas covered by CAP such as the climate change challenge, food, healthy and high-quality eating as a lifestyle choice
  • Reaching university students with novel and multidisciplinary approaches aimed at igniting innovation through applying design thinking to real-life challenges linked to CAP and its objectives
  • Combating misinformation about CAP’s past, present and future among farmers, enlightening its benefits at the economic, environmental and social level, and fostering their informed confidence on CAP post-2020

In this phase, various events and activities will be organized offering different opportunities for stakeholders to embark on GREENLIGHT ‘cultivation’:

  • GREENLIGHT Academy
  • Summer CA(M)P
  • Bioblitz Workshops
  • Autumn Festival
  • GREENLIGHT Innovation Pop-Outs
  • CAP2020: Enlightening the future

Harvesting

Impact assessment and scaling-up
  • Fostering multi-stakeholders’ engagement and scaling-up the action to other key actors of the ecosystem, who can benefit from the resources, learnings and experiences of the GREENLIGHT journey
  • Accelerating collaborations among actors of the ecosystem, strengthening the national AKI through the GREENLIGHT digital marketplace and the exploitation of links generated by the different types of activities promoted
  • Measuring the quality, relevance, innovation, usability and sustainability of the project results and estimating the impact generated by the action.

Target-groups

GREENLIGHT uses a holistic approach to the CAP ecosystem addressing (with different and tailor-made activities, materials and channels) the various target-groups, with the general aim of contributing to building trust within the EU and among all citizens, farmers and non-farmers alike. Using a collaborative methodology, and together with cooperating bodies, the project coordinator will ensure the full outreach and extended engagement of key target-groups and stakeholders including:

  • Citizens, families and young people;
  • School children and teachers;
  • University Students;
  • Farmers and other parties active in rural areas.
Through a participatory approach, GREENLIGHT calls for the active involvement of these targets in the project activities, challenging them to question their current perceptions, creating awareness for the CAP opportunities and related facts and information, and encouraging learning processes based on new methodologies (including hands-on workshops that apply STEM and citizen-science to edutainment contents linked to CAP, design thinking and problem-based learning, among others).

The effective implementation of these activities and the consequent success of our project will undoubtedly translate into new opportunities in the future, and will also contribute to combating disinformation about CAP, demonstrating how it helps to support the agriculture and rural development, and how it benefits different dimensions (including economic, social and environmental).

Greenlight is based on a holistic approach, directly linked to building trust in the EU and among all citizens, including farmers and non-farmers

Do you have questions? Do you want to know more? Are you interested in participating in the activities?